Making music with motorcycle engine oil?

Some of it is great (“Lance, I think we’ve got a story here!”), some of it is a waste of pixels, and some of it is just unintelligible (“What did I just read/watch/Google Translate?”). And every once in a while, I see something like this Yamalube advertisement, which is its own weird-fun thing in a category all by itself. Is it any surprise that the tuning fork company is using engine oil to make music? Yes. Yes, it is.

I’m fascinated by how people sell products. So does this ad sell me on Yamalube? Not really. (It doesn’t have to, since I already use it in half my bikes.) I’m sold on a few of those Yamalube-branded wine glasses though. “Spurgeon’s coming over, bring the finest crystal!”

But you know what? They made a song with motor oil. Yamalube sales won’t tank or take off after this ad, but they got some oil, found someone with incredible talent, and went for it. Good stuff.

This isn’t Yamalube’s first outing with unusual Yamalube ads. Earlier this year, they built a Yamalube-slathered Rube Goldberg machine featuring a steel ball that makes engine noises. 

If I watched this many motorcycle videos at work anywhere else, I’d be fired by now.