From the moment that we opened our first store in Northern California in 1974, Cycle Gear has been about one thing; providing motorcyclists with the gear that they need to better enjoy life on two wheels. That, combined with our commitment in providing the industry-leading customer service, has been the cornerstone of our success over the years, and continues to guide us each and every day.
We are riders and racers. We are technical gear-heads and tinkerers. We are lovers of all things moto, and our mission is to provide a diverse catalog of gear and knowledge to help like-minded riders every step of the way. From our product experts’ relentless pursuit of the latest and greatest new motorcycle gear, to our industry-leading Customer Service team who specialize in efficiently and effectively ensuring that you are satisfied with your Cycle Gear experience, our commitment to riders permeates every facet of what we do both online and in our growing number of store locations nationwide. In addition to our decades-long relationships with industry-leading brands, our experience in the industry has allowed us the opportunity to work closely with some of the world’s best clothing and accessory manufacturers to develop new products that offer style, protection, and functionality at “factory direct” prices.
To top off Cycle Gear’s excellence in service and selection, the one-two punch of our market-leading website and a nationwide network of stores makes it easy for you to locate what you need, when you need it; and choose how YOU WANT to buy it. By combining great products, great prices, and an incredible selection with our never-ending commitment to providing the best customer service on the planet, it’s easy to see how we’ve remained at full-throttle for over four decades!
We staff our stores with knowledgeable professionals who are constantly looking for ways to put more smiles in your miles. Our team members are motorcycle enthusiasts that come from diverse riding backgrounds. Many spend their days carving through the canyons, darting around the racetrack, trekking the trails, or going just about anywhere else that one can go on two-wheels. In the end, it’s not a job. It’s life.
In addition to our personal experience, we make sure every Team Member completes comprehensive product training so that they can provide you with the best product advice in the industry. As fellow riders, we pride ourselves in our ability to pass on real world experience and industry knowledge to thousands of our valued customers each and every day.
A lot of things have changed in our stores since the first one opened in Richmond, California in 1974. But one important thing hasn’t changed, and never will; our commitment to outstanding customer service. Even after growing to 145+ stores in 35 states, our Team Members are as committed to industry-leading customer service as they are about throwing a leg over their own bike and twisting the throttle.
If it isn’t obvious already, we care a lot about motorcycling. That is why we offer grassroots racer support and donate to many local and national motorcycle charities. In addition, Cycle Gear participates in thousands of different motorcycle events, races, and bike nights every year. Plus, on the legal front, we’re proud members of the AMA, Blue Ribbon Coalition, Motorcycle Industry Council and ORBA.
Motorcycles are in our blood. That is what we are about. From moment one in 1974 until this moment and beyond, that will remain the case as we continually strive to fulfill our mission to “Fuel America’s Passion to Ride."