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Just two months after the company was "proud to announce that it achieved an all-time sales record in 2024," Krämer Motorcycles USA is in a state of transition as CEO Jensen Beeler announced he had fired himself.
Beeler was known in the industry for running the Asphalt & Rubber website for many years before joining Krämer USA to run marketing and business development efforts before taking the helm as CEO. He posted the news that he is leaving the company on LinkedIn and in a longer farewell message of sorts on the WERA forum, which is popular with amateur racers, track-day enthusiasts, and race fans.
Based on KTM motorcycles, Krämer builds motorcycles for amateur racers and track-day riders, such as the GP2-890RR Zack tested in the Czech Republic in 2023. In addition to doubling U.S. sales in 2024 over the previous year, another company success was being chosen to provide spec race bikes for the MotoAmerica Talent Cup, the new racing series that's part of the global Road to MotoGP program. The 14-to-21-year-olds racing in the Talent Cup all ride Krämer APX-350 MA race bikes. The Talent Cup replaces the MotoAmerica Junior Cup series, which used production-based bikes instead of purpose-built race bikes.
In his post on the WERA forum, Beeler cited several challenges Krämer faces currently, starting with the difficulty of getting the motorcycles it needs from KTM, since that company has shut down production for a second time while it tries to complete its financial reorganization and avoid collapse. Additionally, just two months after announcing last year's record sales, Krämer Motorcycles USA is now forecasting a less optimistic future.
"The market uncertainty with the tariffs has also greatly diminished the demand for bikes as well," Beeler wrote in his post. "This means we've had to write a new business plan that accounts for these realities. This also means a reduction in expenses, of which payroll is by far the largest expense.
"So as the highest paid employee, I fired myself."
Beeler said he has been putting together a plan for Krämer Motorcycles USA founder and owner Joe Karvonen to carry on the business and continue to support current owners of Krämer motorcycles. But reading between the lines, it seems uncertain whether the various Krämer models that have been available for U.S. racers and track-day riders in recent years will still be for sale here.
