Fueling America's Passion to Ride

Cycle Gear is the largest and fastest growing retailer of motorcycle parts and apparel in America. Our relentless commitment to a 100% Customer Satisfaction Guarantee has been the cornerstone of our success since we opened our first tiny store in Northern California in 1974.

We are committed to carefully selecting and selling only the world’s best brands on our website as well as in our growing number of store locations nationwide. Our Product Experts are continuously searching far and wide for “Good Stuff for Motorbikes” to make your riding experience even better. Cycle Gear is proud to be the largest retailer of Shoei, Dainese, Alpinestars, Fox and O’Neal brands in America. To help the process along, our huge buying power allows us to work closely with some of the world’s best clothing and accessory manufacturers to develop new products that offer style, protection, functionality…..and bring them to you “factory direct” at unbelievable prices.

To top off Cycle Gear’s great service and selection, our combination of a market-leading website and a nationwide network of stores makes it easy to locate what you need, when you need it; and choose how YOU WANT to buy it. By combining the best products, great prices, and an incredible selection with our never-ending commitment to providing the best customer service on the planet, you can see why we’ve been growing full throttle for decades!

Our Team

Cycle Gear is an Employee Owned company…….so every Team Member you meet is, or will soon be, an owner. Not only are they owners, but our Team Members from the bottom to the top are motorcycle enthusiasts (many past or present racers) and professional retailers of diverse riding backgrounds…..it’s not just a job….it’s our passion!


In addition to our personal experience, we make sure every Team Members completes comprehensive product training so they can provide you with the best product advice in the industry. As fellow riders, we pride ourselves in our ability to pass on real world experience and industry knowledge to thousands of our valued customers each and every day.

A lot of things have changed in our stores since the first one opened in Richmond, California in 1974. But one important thing hasn’t changed, and never will……our commitment to outstanding customer service. Even after growing to 100+ stores in 30 states, our Employee Owners are as committed to your “100% Satisfaction Guarantee” as they are about throwing a leg over their bike and twisting the throttle.

Our Sport

We care about the sport of motorcycling, which is why we offer grass-roots racer support and donate to many local and national motorcycle charities. In addition, Cycle Gear participates in thousands of different motorcycle events and races every year, while we host over 1,000 bike nights annually at our stores across the country. Plus, on the legal front, we’re proud members and donate to the AMA, Blue Ribbon Coalition, Motorcycle Industry Council and ORBA. Getting behind the organizations that fight for our rights to ride is something we all have to do!

Motorcycles are in our blood……it’s what we’re all about…..and it’s our life-long mission to “Fuel America’s Passion to Ride”.

Ride Safe,
Dave Bertram


  • Street


    From the racetrack to the city streets, we have the gear you need to stay stylish and protected.
     

    View Street Gear »
  • Cruiser


    Leather and a passion to ride. We have plenty of the first one, you've gotta bring the other.
     

    View Cruiser Gear »
  • Off-Road


    Whether you are out clearing doubles or tearing up the single track, we have the gear for you.

    View Off-Road Gear »
  • Touring


    When the road stops, the adventure begins. Your one stop shop for touring apparel.
     

    View Touring Gear »