About The Brand
Unit is an art-based street-wear label with its heritage in two wheel action sports. Emanating from the Pacific Island of Papua New Guinea then to Australia, Unit more recently moved to its new head quarters in San Clemente, California. Inspired by their love of art and riding, Unit was founded by brothers Paul and Ian Everest in 2002 from a garage. The clothing is a reflection of a diverse multi-continental youth, from the isolated misty highlands of Papua New Guinea to the concrete metropolis of Los Angeles in a post surf/skate era. Each Unit product is conceptualized, designed and created with the highest degree of craftsmanship and precision.